After a Women's World Cup win, the retail giant is betting on a wider definition of sport, and more female collaborators, to attract more customers. The 2019 FIFA Women's World Cup France Final on Sunday wasn't just a soccer match. Although the undeniable strength, athleticism and spirit displayed on the pitch that day certainly took center stage, the event came to symbolize so much more because of what led up to it, including female empowerment, the fight for equal pay, LGBTQ+ rights, the legitimacy of women's sports and, well, Nike. The biggest sports brand in the world made a massive investment in women's soccerthis year that Continue reading
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